The target group of ArtGeneration are the baby boomers born 1950-1964, from Germany, various EU countries, Switzerland, Norway, North America, Australia, Japan and South Korea.
The total number of the "baby boomer generation" is about
  22 million in Germany, in the EU approximately 90 million,
  75 million US, Canada 6 million, approximately
450 million baby boomers worldwide.

The similarities: socialization in the '60s and '70s, grew up with the music of the Beatles, Rolling Stones and Velvet Underground, for example. So to say, the first rock / pop / TV generation in history.
The active and participating part was interested in social and political issues,  in current developments in the fields of art, music and literature.
We define this group as "ArtGeneration®".

Some terms and names from the "baby boomer" period of the sixties:


Dr. Strangelove... -  8 1/2 - Alice´s  Restaurant - 2001: A Space Odyssey - Midnight Cowboy -Bonnie and Clyde - La Dolce Vita - The Good, the Bad and the Ugly -The Graduate –Chelsea Girls- Breathless - The Yojimbo - Wild Bunch - Easy Rider –Zorba the Greek Last Years at Marienbad - West Side Story - A Hard Day's Night - Alphaville -Peeping Tom - The Umbrellas of Cherbourg - Planet of the Apes – The Trip. Yellow Submarine - Cat Ballou- In the Heat of the Night - Blow-Up -The Birds - Rosemary's Baby -  Rocco and His Brothers - Breakfast at Tiffany's - Point Blank - Oliver! -Bullitt - Funny Girl - Jules and Jim - Alfie - Modesty Blaise – Barbarella - The Little Shop of Horrors - Motorpsycho -The Great Escape - From Russia With Love – How I Won the War- Who's Afraid of Virginia Woolf? - Z - The Pink Panther - Yellow Submarine …. u.v.a.

Tribute to Audrey by artplusdesign
Portrait Che by artplusdesign

Terms / names '60s

image Source artplusdesign

Andy Warhol, Che Guevera, Star Club, Carnaby Street, Beatclub, Swinging London, Afri-Cola, Paisley, Haight-Ashbury, Woodstock, Monterrey, Inter-Rail, Hippie-Trail, Twiggy, Mary Quant, Summerhill, Robert Crumb, Hyde-Park, Lales Pudding-Shop, Summer of Love, Apple Boutique, Merseybeat, Maxwell Smart, Fury, Courreges, St. Tropez, Pucchini, Charles Wilp, Playboy, Brigitte Bardot, Magical Mystery Tour,  Marquee Club, Fillmore, Radio Caroline, Chelsea Hotel, Veruschka, Marsha Hunt, Angela Davis, Pop art, Sit-in, Happening, Flowerpower, Garage Rock, Psychedelic Rock, Folk, Martin Luther King, Malcolm X, Abbie Hoffman, Gloria Steinem, The Avengers, Ingmar Bergman, Nouvelle Vague, New Hollywood, Hair, Goa, Mao, 77 Sunset Strip, Mr. Ed, VW Beetle /Bully, R4, 2 CV, Fiat 500, u.v.a.

image Source artplusdesign


Bob Dylan, Crosby, Stills, Nash & Young, Scott McKenzie, Them, Hollies, Beatles, Doors, Rolling Stones, Janis Joplin, Jimi Hendrix, Jethro Tull, Kinks, Who, Small Faces, Traffic, Beach Boys, Jefferson Airplane, Mamas & Papas, Ten Years After, Velvet Underground, Canned Heat, Eric Burdon & Animals, David Bowie, Joe Cocker, Walker Brothers, Byrds, Otis Redding, Aretha Franklin, Lovin Spoonful, Grateful Dead, Cream, Spencer Davis Group, Chicago, Donovan, Blind Faith, Simon & Garfunkel,  Melanie, Pink Floyd, MC5, Yardbirds, Monkees, Sonny & Cher, John Mayall, Alexis Korner, Leonard Cohen, James Brown, Creedence Clearwater Revival, Marvin Gaye, Led Zeppelin, Santana, Elvis Presley, Creation, Easybeats, Nice, Wilson Pikett, Manfred Mann, Fleetwood Mac, Herd, Bee Gees, Deep Purple, Richie Havens, Sly&The Family Stone, Joan Baez, Johnny Winter, Zombies, Herman Hermits, Box Tops, Roy Orbison, Lee Hazlewood, Move, Steppenwolf, Long John Baldry, Muddy Waters, Bo Diddley, John Lee Hooker, Howlin Wolf  u.v.a.

Tribute to John  by artplusdesign
image Source artplusdesign

This music is about what’s happening now. If you listen to the lyrics,
                                                    to the rhythm and the music, then you’ll know whats going on in the culture.”
                                                                                              (Michael Lang, Mitveranstalter von “Woodstock”, 1969)

                      „Peace, Music, Ecology, Liberty, Community, Democracy, Alternatives, Knowledge, Altruism.“

Rimbaud by artplusdesign


Hesse, Burroughs, Satre, Salinger, Hemingway, Beauvoir, Kerouac, Rimbaud, Sagan, Thompson, Steinbeck, Capote, Ginsberg, Mailer, Wolfe u.v.a.

This target group grew up in a long period of peace and prosperity, and it was mainly characterized by:

• Youth Culture
• autonomous thinking
• cultural consumption (music, literature)
• alternative forms of life
• New role models, female / male
• Other clothing
• removal of taboos of sexuality
• emancipation ideals
• Peace Movement and
• Nuclear Power Plant opposition.

Baby boomers expect that they can organize their retirement. A healthy, long post-professional phase and a relatively good material security contribute to this expectation. A particularly high level of education is responsible for the favorable financial situation. But even inheritances play a considerable role.

Features of the Baby Boomer / ArtGeneration

Three features characterize the baby boomers especially:
1. They´ve had to reinvent themselves several times in life, know no continuity, rather than breaks in their biography
2. They tend to atypical behavior considering typical role clichés of the traditional age generation.
3. Their self-definition is done through their own experiences, not mediated by models or worldviews.

The traditional age generation preffered:
• work ethic
• Respect authority
• Loyalty
• sense of duty
• thriftiness
• the classic family situation

The baby boomers have the desire:
• for changes
• to make new experiences
• try new products and
• for a new spirituality
• to not be guided by overcome Role- and family portraits

grandpa and grandma  in the early 70s - the ArtGeneration_50plus

"grandpa and grandma"
in the early 70s

ArtGeneration® Concepts

They are based on creative, ecological and altruistic themes. In nature or amidst beautiful scenery, in charming touristic regions of Germany. The "Spirit of the 60's" meets fairytale romance and a "country life" philosophy. Garden themes, opportunities for agricultural dedication, workshops (as a visitor or lecturer) eg for art, literature, theater and handcraft / crafts or cooking, dealing with freelance activities, and involvement in the tourism environment, optimal conditions for self-realization offer in the second half of life. For start-ups, there is support in the ArtGeneration network.

The Artgeneration® places

Tourist and historically interesting regions beyond the "mainstream", good infrastructure and national / international accessibility are paramount importance. Complemented by wellness and / or health facilities, and medical facilities nearby.

The Artgeneration® House program

Traditional and retro  standard design houses for the establishment of settlements themes. Complemented by standard design houses residential community houses / small hotels / guesthouses, entertainment residences (restaurants with rooms for workshops and guest-room or residence room), buildings for agri-tourism, agricultural use, gastronomy concept buildings, health centers, small commercial buildings for stores / living and working, Glamping offers (luxury camping tents, yurts, gypsy caravans and small houses).

More Details:
Accessibility features, home entertainment and IT systems.

On request, fully furnished, for example, in an Ethnic furnishing style (Japan, Africa, Morocco, India) / Key West / South West / Provence / Romance / English Classic / Italian Style / Natural Wood Design / 60's Rock Ambience / Colonial / Art Deco / Bauhaus.)

Integration of innovative infrastructure & mobility concepts. From Solar Bike to Electric Cars.

Optional addition with greenhouse concepts for the local supply or special cultivation of medicinal herbs, tropical fruits to the indoor aquaculture / aquaponic.
Reforestation, creation of gardens, parks and ponds.
Involvement of regional agricultural production for local supply up to complementary concepts reconstruction for the surrounding region.

Catering, Facility Management, Booking Service for the ArtGeneration 50plus.
Exchange of apartments and houses on time(rechtzeitig) within a network.
Accompanying activities: web platform for the community and Internet radio, (Exchange of experiences, mutual support through consulting and services)

The ArtGeneration® developed Inventory and Building Renovation Concepts

In cooperation with regional craft companies, construction companies, architects, interior designers, real estate agents and mortgage financer numerous concepts for the  rebuilding and monument renovation are  offered. From ArtGeneration® Shared residential commercial buildings up to (agro) tourism uses, as hotel resorts, catering businesses or commercial uses within the ArtGeneration worlds.

ArtGeneration® Agriculture

The Creative Farm
Each dedicated to a topic: film, theater, music, literature, visual arts. A combination of  agricultural establishments, tourism resort, residential complex, Green Care, workshops, gastronomy and farm shops.

The country - embassy 

"Country life" in the city. Farm shops, natural cosmetics, greenhouses, roof greenhouse (cityfarming), aquaculture, craft enterprises - from the bakery to the shoemaker, service, creative offices, part-time/ hotel apartments and residential concierge.
Different concepts for farm-entertainment    

Beehive -Carpenter- Sculpture by Birgit Joensson

Informationen  Lebenswelten @    


photos: ArtGeneration / 50 plus, 55+, Beehive Skucpture by Birgit Joensson

© 2015 ArtGeneration. All rights reserved.

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